Unified Commerce & Experiences with Optimizely

Our Experts
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Kais Makhlouf

Vice President, digital solutions

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Eric Deschambault

Project Manager

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Frédéric Bélanger Ouellet

Manager, Architecture

Why Optimizely
Platform Components
Our Expertise
Platinum Partnership

Optimizely is the leading customer-centric digital experience platform, building trust through exceptional, personalized shopping experiences. Leverage AI-driven personalization, seamless commerce solutions, and unified content management for meaningful 1:1 engagements. With an extensible API, unify content, product data, and customer behavior with your existing infrastructure. Transform your digital strategy and drive growth with Optimizely's powerful, flexible, and scalable platform. Discover how Optimizely can elevate your business today.

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Team working on transforming your digital strategy

Key components for a powerful digital experience

Configured Commerce

Transform your B2B digital commerce with Optimizely Configured Commerce. Utilize low-code/no-code deployment, personalized promotions, intelligent product recommendations, and a unified PIM. Seamlessly integrate with your ERP for efficient catalog management, customer-specific pricing, and streamlined checkout workflows.

Content Management System

Empower your business with Optimizely CMS. Easily create, manage, and optimize digital content with its intuitive interface and robust features. Collaborate seamlessly and personalize interactions using segments and AI. With flexible deployment options, including SaaS, PaaS, and headless delivery, Optimizely CMS adapts to your needs. Simplify content creation with the visual builder and ensure consistent experiences across all channels with multi-site and multi-language management.

Commerce Connect

Deliver personalized shopping experiences with Optimizely Commerce Connect. Built on Optimizely CMS, this customizable solution integrates seamlessly with your ERP, PIM, and other applications. Enhanced with advanced analytics and AI-driven personalization, it optimizes customer journeys. Flexible deployment options and robust features empower businesses to create unique, brand-specific online stores that captivate customers.

Content Marketing Platform

Deliver targeted marketing campaigns with Optimizely Content Marketing Platform. From planning to analysis, use intuitive tools for collaboration, personalized content delivery, and performance tracking. Leverage AI for data-driven marketing initiatives. Advanced workflow automation integrates with your experimentation and CMS, bringing all resources together. Deliver impactful content that resonates and drives engagement.

AI-Powered Digital Optimization

Amplify your digital strategy with Optimizely's AI-Powered Digital Optimization. Utilize Web and Feature Experimentation, Personalization, and a robust Data Platform with AI-driven insights to tailor experiences and optimize features. Seamless integration and advanced analytics help create data-driven strategies that enhance engagement and drive growth.

Warehouse-Native Analytics

Unlock deeper insights with Optimizely Warehouse-Native Analytics. Directly analyze data within your warehouse for faster, more accurate insights. Seamlessly integrate with popular data warehouses like Snowflake, Databricks, BigQuery, and Redshift. Create custom metrics, run cross-channel experiments, and maintain data consistency. Empower your business with real-time, reliable analytics.

Our expertise

Business Applications & ERP

Talan's integrated approach has provided a high-touch, high-success experience in more than a decade of enterprise-scale D365 implementations.

Digital Experience & eCommerce

Talan leverages Optimizely and varied point-solution ISVs to provide your regional brand or retailer with national-scale reach and quality of experience.

Customer Engagement (CRM)

Have a unique path to purchase? Don't know what you're making until your customer orders it? Talan's Customer Engagement & CRM practice.

Data, BI, Analytics & AI

Everybody knows Generative AI is changing the world - but how can it change your world? Talan has been at the forefront of developments in internal and customer-facing AI applications - discover what we can do for you.

Management Consulting

Consulting is who we are and part of our DNA. We offer our consulting management services around business applications and digital experiences to support our clients in implementing solutions that adheres to their vision and objectives.

Managed Services & Support

Talan's managed services team leverages the knowledge of our most experiences consultants to ensure migrations and updates are a breeze for your D365 organization - especially if your implementation isn't getting the love it deserves.

Talan is a Platinum partner of Optimizely

To achieve Platinum Partner status, Talan completed a thorough certification processes including participating in Optimizely Education training and having at least 10 Optimizely Certified Professionals. Through this accomplishment, Talan joins Optimizely’s Solution Partner Success Program as a qualified, value-add seller of the Optimizely Digital Experience Platform. As a Platinum Partner, Talan has comprehensive competency, implementation experience, an extensive product expertise.

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preview - Optimizely named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms for the sixth consecutive year

Optimizely named a leader in the 2025 Gartner® Margic Quadrant™ for Digital Experience Platforms

For the sixth year in a row, Optimizely has been recognized by Gartner® as a leader in DXP for its ability to execute and its completeness of vision. Optimizely's customer-centric DXP consists of: 

  • ECommerce (B2C & B2B) 
  • Content Management 
  • Personalization 
  • Marketing Automation 

Discover Our Strategic Partnerships

In order to offer the most comprehensive solutions, Talan entered into strategic alliances with leaders in their respective fields.  

Logos partners Microsoft

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