Tuesday, 27 January 2026
Bright Innovation has joined Talan in the UK to strengthen marketing strategy consulting capabilities
We start the year with some exciting news. Bright Innovation, a leading marketing consultancy has joined Talan in a move to bolster our marketing strategy consulting capabilities.
Founded in 2013, Bright has been transforming marketing functions for organisations for over a decade by giving marketers the mindset, methods and momentum to deliver in a world of constant change. The move positions Talan to meet growing client demand for marketing transformation expertise as organisations navigate the convergence of AI, data and agile operating models. Bright's proven frameworks will enhance Talan's portfolio whilst benefiting from Talan's global reach and deep technology capabilities.
Zoe Merchant, CEO of Bright Innovation, said:
“Over the past decade, we've built a consultancy that truly understands how to transform marketing for sustainable impact. Talan recognised this and is investing in scaling what we've created. Together, we'll combine Bright's strategic marketing expertise with Talan's technology and data capabilities to deliver more comprehensive transformation programmes for clients navigating the AI-driven marketing landscape.”
Ilias Vazaios, Director, Talan UK and Ireland, said:
“We’re delighted to welcome the Bright team into Talan. It’s a coming together of complementary strengths that allows Talan to deepen our strategy consultancy offering for clients in the UK and across key markets including Europe, the Middle East and North America.”
The move will see Bright maintain its existing team and client base while benefitting from Talan’s global network and footprint across 21 countries.
About Talan
Founded in France, Talan has grown into an international group that supports our clients in their end-to-end Data & AI transformation by combining management consulting with technological expertise.
With over 6,000 employees across five continents, we accelerate our clients' transformations through long-term partnerships, creating measurable and sustainable impact.
Our value proposition is built on a structured innovation ecosystem: 2,500 Data & AI experts, proprietary solutions built on advanced models, and a research laboratory dedicated to both fundamental and applied innovation.
For more than 20 years, we have been translating technological innovation into competitive advantages across vital sectors: banking and financial services, energy, transport and mobility, luxury and retail, and healthcare.
Driven by our promise of "Positive Innovation," we have established ourselves as a leading player in addressing the growing complexity of economic, technological, and regulatory environments.
