Biography

Pablo E. Alifano Puerta is a seasoned executive with over 26 years of international experience spanning Argentina, Mexico, the UK, and Spain. His career is distinguished by leadership roles in global organizations such as PriceWaterhouseCoopers, Hewlett Packard, Citibank, Barclays Bank, and more recently, his current position as CEO for Spain, Poland, and LATAM.

Throughout his professional journey, Pablo has demonstrated a unique ability to lead complex transformation initiatives, foster innovation, drive operational excellence, and deliver measurable growth. Under his leadership, he has built high-performing multicultural teams comprising professionals from over 28 nationalities. His strategic vision has consistently resulted in substantial year-on-year revenue growth and strengthened organizational frameworks across all aspects of business operations.

An advocate for sustainability and employee well-being, Pablo has successfully led initiatives such as achieving ISO 27001 certification, implementing impactful CSR projects, and earning Great Place to Work certifications. His efforts reflect a deep commitment to fostering inclusive, supportive workplaces and advancing corporate responsibility.

Pablo’s career has been marked by several key achievements. At Barclays Bank, he managed an annual investment exceeding £500 million as the Head of Change Management for Europe and the UAE, introducing innovative products and ensuring regulatory compliance. He also directed the Brexit Program for Corporate Banking, demonstrating his expertise in navigating uncertainty, complex, high-stakes projects.

In Mexico, Pablo spent eight years driving transformation programs at Hewlett Packard and Citibank. At Hewlett Packard, he led nearshoring and offshoring strategies, while his tenure at Citibank focused on process reengineering and operational improvement. His early career at PriceWaterhouseCoopers provided him with a strong foundation in financial systems and regulatory compliance, setting the stage for his subsequent achievements.

A proven leader with a global perspective, Pablo has also been instrumental in shaping strategies for mergers and acquisitions, forging collaborations with universities and coding schools, and developing partnerships with leading technology vendors. His dynamic leadership and unwavering commitment to excellence continue to make a profound impact on the organizations and teams he leads.

Discover our experts

Pablo ALIFANO

Miriam ATKIN

Christophe BATISTA

Romain BEGUIN

Gavin BERESFORD

Llinos BRADLEY

Rebecca BROWN

Gaëlle BRUNETAUD

Nicolas CAMBOLIN

Laurent CERVONI

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