Primeau Vélo Connects Its Stores and e-Commerce with LS Retail and Microsoft Dynamics

Founded in 1928, Primeau Vélo has become one of the most recognized bicycle retailers in Quebec, Canada.

In addition to selling bicycles, cycling apparel, components, and accessories from leading brands, the company also provides maintenance and upgrade services through its in-store mechanical departments. Primeau Vélo operates both an e-commerce platform and physical retail locations in Brossard and Laval, serving cycling enthusiasts across the province.

Business Challenge

Before modernizing its systems, Primeau Vélo relied on separate technology platforms for each part of the business, creating operational inefficiencies and limiting visibility across the organization.

Each store functioned largely independently, which meant that teams often had to repeat the same work multiple times.

The company faced several challenges:

• Product information had to be created separately for the webstore and for each physical location
• Customer records were not shared across channels
• Gift cards could not be managed centrally
• Pricing differences between channels created inconsistencies
• Inventory visibility between stores and online channels was limited

Primeau Vélo needed a solution that would connect retail stores, e-commerce, and back-office operations into a single system while supporting future growth.

Solution

To address these challenges and with Talan’s support, Primeau Vélo implemented LS Retail integrated with Microsoft Dynamics as its new retail management platform.

The solution was selected for its comprehensive capabilities and its strong reputation in the retail sector. LS Retail offered the ability to manage point-of-sale operations, service departments, purchasing, and financial processes within one integrated environment, while also connecting seamlessly with the company’s Magento e-commerce platform.

Results

Today, Primeau Vélo operates all its stores on the LS Retail platform, with full integration between its physical locations and its online store.

Centralizing operations has significantly simplified data management. Product details, pricing, promotions, customer records, and service information only need to be entered once, with updates automatically synchronized across all systems and channels.

The new platform has delivered several operational improvements:

• Better control and consistency of business data
• Increased productivity through streamlined processes
• Real-time visibility across stores and online inventory
• Stronger customer service capabilities

Customers now benefit from a true omnichannel experience, including the ability to check product availability online and purchase items for in-store pickup through click-and-collect.