Recover margin leakage. Embed pricing policy in execution systems.
Pricing, sales effectiveness and customer engagement, built into the quoting tools and the CRM where commercial decisions are made
Pricing remains the fastest, but least governed lever on the P&L. Most commercial organizations know their list price but have limited visibility into the prices they realize: discounts granted deal by deal, quoting tools built on rules that have not been reviewed in years and CRM systems that record outcomes without explaining them. A single point of realized price improvement is usually worth more than a year of volume growth and delivers results faster. We start with the transaction data, using your quote and invoice history to estimate elasticity and win probability. We then rebuild pricing logic and deal governance around realized margin. The resulting pricing guidance is embedded directly into the systems your sales teams use every day, ensuring pricing policy is applied when commercial decisions are made.
Where we work
Pricing & Revenue Management
Price architecture, segmentation and willingness-to-pay estimated from your own realized margin data
Deal Governance & Discount Control
Approval thresholds, deal desks and win-probability scoring, ensuring decisions are evidence-based and pricing remains disciplined without slowing the sales cycle
Sales Effectiveness & Coverage
Territory and account coverage informed by propensity models, pipeline discipline and incentives that direct sellers toward the opportunities that matter most.
Customer Experience
Journey analytics on event data, with redesign focused on the steps where customers are lost
CRM & Commercial Systems
Salesforce, Microsoft and quoting platforms configured around the commercial process, including the price guidance and sales AI assistants, then adopted, measured and maintained
Offer & Portfolio Design
Product and service portfolios rebuilt around what customers pay for, with pricing models and delivery costs designed together
Commercial process redesign and CRM rollout for an industrial group operating across several business units and countries
Why Talan?
Pricing built on your transactions
We work from the quote and invoice history, building pricing strategies from actual transaction behavior rather than theoretical price lists.
Creating a price list the systems can enforce
Pricing logic and model-based guidance are configured into quoting and CRM platforms, making pricing policy part of the daily sales process
Combining commercial and technical in one team
Pricing specialists and CRM engineers share the engagement, ensuring continuity in the pricing program
Putting margin at the core
Growth is measured by profitable outcomes, with margin embedded into performance tracking and decision-making
Training sellers on their own deals
Sellers are trained based on the account's real quotes and real objections, ensuring new commercial approaches are proven before they reach customers