Tuesday, 31 March 2026
Webinar - Confidence, capability, clarity: The real foundations of AI adoption
AI isn’t a plug and play tool — it’s a wholesale transformation programme. Yet many enterprises still approach it like a quick fix tech project. The result? Fragmented workflows, inconsistent adoption, unclear governance, and teams unsure how to use AI safely and effectively.
In this panel, host Zoe Merchant is joined by senior business leaders Emma Moorman (Informa) and Sharon Roessen (Terrapinn), who are redefining what it takes to embed AI in a meaningful way. The panel will explore how to design an outcome driven AI enablement programme that creates real capability and confidence, establishes clear guardrails and aligns AI activation with real marketing workflows.
Attendees will walk away with practical insight into how to:
- Deliver tangible, ready to use AI capability across teams
- Put clear governance, safe usage practices and trusted guardrails in place
- Build a repeatable, scalable
- AI operating model Equip teams with the skills and confidence to adopt AI effectively
- Lay the groundwork for continuous transformation rather than one off activation
Meet the panel
Zoe Merchant (Partner – Growth, Marketing and Sales Consulting, Talan)
Zoe Merchant is Founder and Managing Director of Bright*, a strategic B2B marketing consultancy. With over 20 years of experience, she specialises in agile marketing, operational transformation, and aligning marketing with business goals.
As a leader and innovator in her field, Zoe is passionate about developing marketing teams, advancing diversity and inclusion, and driving business transformation through marketing.
Sharon Roessen (Chief Operating Officer, Terrapin)
Sharon is a strategic operator, problem solver, and commercial leader with 30+ years' experience in B2B events. As COO at Terrapinn, she aligns strategy, systems, and innovation to deliver commercial growth.
She has launched and scaled more than 20 major events across Asia, including EDUtech and Solar & Storage Live. Her expertise includes market expansion, high-performing teams, and technology transformation. Sharon currently leads Terrapinn’s global technology, marketing, and sales strategy, driving agile growth and sustainable value for customers, teams, and the business.
Emma Moorman (VP, AI Strategy & Enablement at Informa)
Emma is a customer-focused strategist who transforms product vision, marketing execution, and AI enablement into sustainable growth. Having led both product and marketing teams, she bridges the gap between customer needs and technology capabilities.
As Principal of AI Strategy and Enablement, she helps organisations scale intelligence and deliver measurable business impact. Emma believes customer obsession is a discipline that should shape every decision, from product roadmaps to transformation strategies. A natural storyteller, she creates clear narratives that align teams around a shared vision and purpose.
Related topics