Zoe MERCHANT

Partner – Growth, Marketing & Sales Consulting

Zoe MERCHANT

With more than 20 years of experience in B2B marketing, commercial growth and transformation, she helps organisations align strategy, marketing and sales to accelerate performance and deliver measurable business outcomes. 

An award-winning marketing leader and former founder of Bright, Zoe now leads Talan's Growth & Marketing Consulting capability, bringing together expertise in marketing transformation, operating model design, AI adoption and commercial growth. She works with clients to build more agile, effective organisations that can adapt, scale and create lasting value. 

Zoe is passionate about developing people, driving innovation and helping businesses unlock growth through the effective combination of strategy, technology and marketing.


Bright joined the Talan Group in January 2026.

Contact Zoe