Friday, 13 February 2026

TenSquare, the new brand dedicated to strategy consulting from the Talan group

Paris, February 12, 2026 – Talan, an international consulting and technological expertise group, announces the launch of TenSquare, its new brand for strategy and operations consulting. A hybrid model combining strategy, business expertise, and technological power, its ambition is to support executive management in conducting their most demanding transformation projects - from strategic definition to on-the-ground action - with a multiplied impact.

femme cosmonaute

High-level profiles serving major transformations 

TenSquare brings together a collective of experts recognized for their excellence and their ability to serve executive and business management in the most ambitious transformations. It is led by Senior Partners from prestigious consulting firms, who are experienced strategists seasoned in complex environments. Driven by an entrepreneurial spirit and an agile partnership structure, their central mission is to enlighten, structure, and onboard the Group's business and technological expertise to accelerate strategic transformations. 

A new visionary, hybrid, and augmented consulting model 

With a team of 100 consultants and 400 experts, TenSquare offers a new consulting model, augmented by the Group's functional and sectoral skills and its technological assets. This integrated and hybrid approach combines strategy, business expertise, and technological power, offering end-to-end support—from strategy definition to the concrete deployment of global initiatives.

"We created TenSquare with a clear ambition: to go beyond the limits of traditional strategic consulting and break away from its fragmented approach that pits strategy against execution at the expense of impact. TenSquare carries a renewed vision of consulting that brings together the best of both worlds and offers a synthesis: supporting executive management from vision to action to serve complex transformation needs. This model is in line with current shifts and the growing expectations of clients, who want partners capable of intervening end-to-end and breaking down barriers between thinking and doing," states François Soubien, CEO of the Talan Group.

Furthermore, TenSquare ensures a constant link with the field and all the Group's business expertise. This proximity translates into a unique capacity to generate value at every stage of a project's life cycle, thanks to the involvement of all these specialties. This is based on a solid sectoral grounding, constituting a true differentiating factor.

"Combining concrete impact and innovation: that is the promise of TenSquare, made possible by the rigor and agility of a high-standard firm, as well as the action capacity of a large international group present in 21 countries. With its new value proposition, TenSquare is already establishing itself as a credible and competitive alternative to traditional players. The unique combination of its expertise, allied with strategic depth and speed of execution, makes TenSquare a partner of choice for organizations seeking to accelerate their transformation while multiplying impact," continues Axel Esqué, EVP Consulting. 

TenSquare also relies on the strategic use of the Group's most advanced technologies and an AI-native approach where data science and artificial intelligence are systematically integrated to ensure reliable analysis and explore innovative responses, reinforced by its internal knowledge and significant R&D investments. This foundation of knowledge and innovation constitutes an additional lever to support companies in consolidating their competitive advantage. 

A new brand with strong ambitions, symbolizing the acceleration of the Talan group 

TenSquare aims to become a global reference in strategic and technological consulting through its competitive model and a plan for external and organic growth: targeted acquisitions are planned in Europe and the United States in the coming years, along with an ambitious recruitment plan. More than 100 new hires are planned over the next 12 months in France and internationally. 

"Joining TenSquare means choosing an entrepreneurial adventure full of meaning and audacity. In an environment where client expectations are becoming more complex and require a new way of practicing the profession, being a strategy consultant at TenSquare means holding a prime position to meet these next-generation challenges. It is the opportunity to contribute to large-scale projects, shape the future of organizations, and build, alongside our clients, sustainable solutions that leave a positive and value-creating footprint for our clients and for society," specifies Axel Esqué.

Indeed, TenSquare carries an ambition for a positive and lasting impact on society, guided by the "Positive Innovation" that structures the Talan Group's actions: integrating sustainability issues into the heart of its practices, making technology a true lever for progress, placing humans at the center of all its actions, and contributing to a sustainable transformation of models for the benefit of all.

The launch of TenSquare constitutes a major step in the Talan Group's expansion strategy, affirming its ambition to become a leading player in accelerating corporate transformation through the levers of innovation, technology, and data. With TenSquare, Talan equips itself with a high-level strategy consulting team, aiming to further strengthen strategic excellence to support the most ambitious transformation projects.

TenSquare aims to represent one-third of Talan's consulting activity by 2030. 

About Talan 

Founded in France, Talan has grown into an international group that supports our clients in their end-to-end Data & AI transformation by combining management consulting with technological expertise.  

With over 6,000 employees across five continents, we accelerate our clients' transformations through long-term partnerships, creating measurable and sustainable impact.  

Our value proposition is built on a structured innovation ecosystem: 2,500 Data & AI experts, proprietary solutions built on advanced models, and an applied research, experimental development, and innovation laboratory.  

For more than 20 years, we have been translating technological innovation into competitive advantages across vital sectors: banking and financial services, energy, transport and mobility, luxury and retail, and healthcare. 

Driven by our promise of "Positive Innovation," we have established ourselves as a leading player in addressing the growing complexity of economic, technological, and regulatory environments.  

www.talan.com

Press contact
Agence Libre Mullenlowe  
Valentine Palomba  
Tel : +33 6 98 38 90 24 
Email : [email protected]