Generative Engine Optimization (GEO): consulting and integration
Our experts
Jérôme MALZAC
Directeur Innovation
GEO, a strategic visibility lever in the era of generative engines
As AI redefines the way we access information, generative AI engines are exploding in use. In 2025, more than 2.5 billion prompts are entered into these tools every year (TechCrunch, 2025), compared to 13.6 billion searches on Google. A clear trend: usages are evolving and the two worlds now coexist.
Internet users are no longer simply "searching" — they are having conversations with AI. These tools are becoming true mediators of information, capable of recommending, synthesizing and deciding.
Generative Engine Optimization (GEO) does not replace SEO — it is its evolution. In this new ecosystem, being well-positioned is no longer enough: you need to be recognized, cited and used by language models. GEO is establishing itself as the key to a new form of visibility — that of AI engines.
Becoming the reference that AIs cite
LGEO is a search optimization approach designed for generative AIs. Its objective: to transform your content into reliable, queryable sources for language models (LLMs).
Unlike SEO, which aims to improve rankings in search results pages, GEO targets citation and inclusion in AI responses.
Its challenges are clear:
- Evolving search behaviors: internet users engage directly with AI and receive instant answers, often without visiting any website.
- Visibility diversion: a website may perform very well in SEO yet remain invisible in AI responses if its content is not structured to be cited.
GEO thus becomes a strategic lever for increasing your influence, strengthening your authority and securing your place in generative responses.
Choosing Talan for your GEO strategy
Partnering with Talan means choosing a multidisciplinary expertise that combines SEO, data and generative AI to transform visibility into a measurable lever of influence. Our teams combine strategic vision with operational execution, aligning content, architectures and authority signals throughout the journey. Always monitoring the latest developments in generative engines, we integrate the most recent practices to sustainably strengthen your presence and legitimacy in AI environments.
Why adopt a GEO strategy today?
Anticipating the evolution of usages
Generative AIs are becoming intermediaries for accessing information. Anticipating this transformation means keeping your brand at the heart of the digital conversation.
Strengthening credibility and trust
Being cited by AI engines means being recognized as a reliable source. GEO reinforces your image of expertise and legitimacy with your audiences.
Measuring your generative share of voice
Through our GEO indicators, we measure your level of citation and influence in AI responses, enabling precise and continuous performance monitoring.
Aligning content, data and AI
GEO connects your SEO, AI and editorial strategies under a single logic: producing content that is both readable by users and interpretable by language models.
Maximizing visibility in AI environments
Our methods guarantee increased exposure in generated responses, by identifying the right formats and the right indexing levers.
Measure your generative share of voice
Monitoring your visibility in generative engines is now possible. Our data-driven approach is based on a set of proprietary indicators: citation rate by AI, generative authority score, mentions by engine, GEO ROI and AI trust score.
We visualize the way your content is picked up, cited and weighted by LLMs. This continuous measurement enables you to adjust your strategy in real time and concretely track your progress in the AI conversation.
Take action
Become the reference that Generative AIs cite.
In less than 30 minutes, our experts assess your visibility in AI engines and identify how your brand is perceived, cited and positioned by generative models.