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src=\"https:\u002F\u002Fgo.talan.com\u002Fl\u002F688263\u002F2024-11-07\u002F2chz5c\" width=\"100%\" height=\"700\" type=\"text\u002Fhtml\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\">\u003C\u002Fiframe>","Let's talk","form","1053","\u002Fuk\u002Fen\u002Feprivacy-major-high-street-bank",[535],{"element":196,"type":198,"wysiwyg":536},[537],"\u003Cblockquote>\u003Cp>Being able to proactively communicate with our customers is central to our purpose as a bank. Having trust in our marketing permissions and understanding customers’ preferred channels of communication is a critical step in helping us achieve that purpose. The Programme team have worked collaboratively across multiple business areas to deliver robust, customer centric solutions in a timely manner.\u003C\u002Fp>\u003Cp style=\"text-align:right;\">\u003Cstrong>Programme Manager\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fblockquote>\u003Ch3>The Challenge\u003C\u002Fh3>\u003Cp>The client is a leading UK banking and financial services group. They serve millions of customers throughout the UK and Ireland. \u003C\u002Fp>\u003Cp>The ePrivacy Directorate requires organisations to protect the confidentiality of communications and limits tracking cookies, spam emails and texts. 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The focus was to establish a Marketing Permissions strategy and controls across the bank to ensure regulatory compliance.\u003Cspan> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>Our first step was to identify customer data and customer journeys that are non-compliant and edit or remove them. We did this by defining the trust of marketing permissions data and treated any untrusted with remediation and running a ‘Repermissioning’ campaign. \u003C\u002Fp>\u003Cp>By running this campaign to customers, the bank was able to obtain new consent to contact more of their customers in compliance with PECR and meeting our previously set parameters. We then built on this by managing tactical solutions to avoid data breaches, and strategic solutions to fix problematic journeys and data. To easily track the progress of the campaign, and assist future compliance measures, we created a datastore to act as the golden source for storage of all permissions. 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With these changes, we’ve increased the client’s Net Promoter Score, and improved the customers’ confidence that their permissions, preferences and consent are honoured.\u003C\u002Fp>","default",{"element":540,"link":541},"block-header-contact",{"title":542,"href":543},"Contact us","\u002Fuk\u002Fen\u002Fcontact-us-uk",{"footer_top":545},{"footer_uk":546,"olivero_footerblock":568},{"element":547,"links":548,"logo":555,"subtitle":566,"title":567},"block-content-footer",[549,553],{"title":550,"options":551,"content":552},"Your career",[],"\u002Fuk\u002Fen\u002Fjoin-us\u002Fyour-career",{"title":22,"options":554,"content":45},[],{"element":129,"mediaImage":556,"title":565,"type":140},{"element":131,"content":557},{"srcset":558,"sizes":559,"url":562,"alt":563,"width":138,"height":564},"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fmax_325x325\u002Fpublic\u002F2024-10\u002FTalan-curious-mind.png.webp?itok=aImG83Wz 325w, 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