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Site groupe",[88,92,96],{"frontpage":89,"url":90,"label":91},true,"\u002Fglobal\u002Fen","Home",{"frontpage":93,"url":94,"label":95},false,"\u002Fglobal\u002Fen\u002Finsights","Insights",{"frontpage":93,"url":97,"label":98},"","Micropole* triumphs at the 2025 Cas d’Or AI Marketing & Innovation awards",{"meta":100,"link":111},[101,103,106,109],{"name":102,"content":86},"title",{"name":104,"content":105},"description","Les Cas d'Or 2025 à Genève récompensent Micropole pour son projet Feel Lab qui allie intelligence artificielle et émotion.",{"name":107,"content":108},"robots","index, follow",{"property":110,"content":97},"og:image",[112,115,117,119],{"rel":113,"href":114},"canonical","https:\u002F\u002Fwww.talan.com\u002Fglobal\u002Fen\u002Fmicropole-triumphs-2025-cas-dor-ai-marketing-innovation-awards",{"rel":116,"hreflang":8,"href":114},"alternate",{"rel":116,"hreflang":9,"href":118},"https:\u002F\u002Fwww.talan.com\u002Fglobal\u002Ffr\u002Fnode\u002F3116",{"rel":116,"hreflang":120,"href":114},"x-default","json",{"element":123,"created":124,"image":125,"publishedDate":139,"title":98,"type":140,"uid":141,"nid":142,"href":143,"lang":8,"domain":69,"libraryOfBloc":144},"node-insight","1759739048",{"element":126,"mediaImage":127,"type":138},"media-image-responsive-half-banner",{"element":128,"content":129},"field-image",{"srcset":130,"sizes":131,"url":134,"alt":135,"width":136,"height":137},"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fhalf_banner_400\u002Fpublic\u002Fmigrated_images\u002Fcas-dor-2025.jpg.webp?itok=Mg8FSGGY 400w, https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fhalf_banner_700\u002Fpublic\u002Fmigrated_images\u002Fcas-dor-2025.jpg.webp?itok=Z2VxnKdX 700w, https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fhalf_banner\u002Fpublic\u002Fmigrated_images\u002Fcas-dor-2025.jpg.webp?itok=DZv4rOcx 800w",{"400":132,"700":133,"800":134},"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fhalf_banner_400\u002Fpublic\u002Fmigrated_images\u002Fcas-dor-2025.jpg.webp?itok=Mg8FSGGY","https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fhalf_banner_700\u002Fpublic\u002Fmigrated_images\u002Fcas-dor-2025.jpg.webp?itok=Z2VxnKdX","https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fhalf_banner\u002Fpublic\u002Fmigrated_images\u002Fcas-dor-2025.jpg.webp?itok=DZv4rOcx","Cas d'or 2025","800","533","image","2026-01-19T12:48:35","insight","7","3116","\u002Fglobal\u002Fen\u002Fmicropole-triumphs-2025-cas-dor-ai-marketing-innovation-awards",[145],{"element":146,"hideSeparator":147,"type":148,"wysiwyg":149},"pg-wysiwyg","0","wysiwyg",[150],"\u003Cp>\u003Cimg src=\"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fmigrate_images\u002FCas-dor-2025.jpg\" data-entity-uuid=\"30ad22f8-9c82-4e08-a0c4-4af166b4db60\" data-entity-type=\"file\" alt width=\"495\" height=\"330\" class=\"align-right\" loading=\"lazy\">Le 30 septembre dernier à Genève, Micropole*, a Talan company, a été récompensé lors de la première édition des Cas d’Or AI Marketing & Innovation. L’entreprise a remporté le Prix de l’Innovation, aux côtés d’INITIO Parfums Privés, pour le \u003Ca href=\"\u002Fglobal\u002Ffr\u002Fnode\u002F2749\" data-entity-type=\"node\" data-entity-uuid=\"7f8d48f4-d0e5-40c8-9279-0649190ef91d\" data-entity-substitution=\"canonical\" title=\"Feel Lab Experience par Initio\">projet Feel Lab\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Ces distinctions saluent une approche novatrice qui met l’intelligence artificielle et la data au service de l’émotion, au cœur d’une expérience client repensée pour le Retail Luxe & Beauté.\u003C\u002Fp>\u003Ch2>Feel’Tech : l’intelligence artificielle au service de l’expérience sensorielle\u003C\u002Fh2>\u003Cp>Développée par la BU Hi’Tech Luxury, dirigée par Marion Scala, et pilotée par Sophie Cadoum (Consultante senior Digital In-Store au sein de la Hi'Tech Luxury) pour la création et le déploiement chez INITIO Parfums Privés, \u003Ca href=\"\u002Ffrance\u002Ffr\u002Fsecteurs\u002Flinnovation-au-service-du-luxe-avec-talan-0\" data-entity-type=\"node\" data-entity-uuid=\"4b6d1dfb-9905-41ca-84ce-785b9cf09eb1\" data-entity-substitution=\"canonical\" title=\"L’innovation au service du luxe avec Talan \">Feel’Tech\u003C\u002Fa> est une technologie capable de mesurer les émotions en temps réel à partir de l’activité cérébrale (EEG), analysée par un algorithme d’intelligence artificielle.\u003C\u002Fp>\u003Cp>Déployée dans le cadre du projet Feel Lab chez INITIO Parfums Privés, cette solution aide les équipes à comprendre les réactions émotionnelles des clients pour créer des expériences plus personnalisées et immersives.\u003C\u002Fp>\u003Cp>Pensée pour les exigences du luxe, Feel’Tech associe scalabilité, précision, maîtrise de la donnée et simplicité d’usage. Elle illustre la capacité de Micropole, a Talan company à combiner innovation technologique et compréhension fine des comportements clients.\u003C\u002Fp>\u003Ch2>Une expertise au service du Retail dans le Luxe\u003C\u002Fh2>\u003Cp>À travers son programme Hi’Tech Luxury, Micropole, a Talan company accompagne les maisons de luxe et de beauté dans leur transformation digitale, en France et en Suisse.\u003Cbr>Du conseil stratégique à la mise en œuvre opérationnelle, les équipes mobilisent leur expertise en IA, data et expérience client pour créer des dispositifs adaptés aux \u003Ca href=\"\u002Ffrance\u002Ffr\u002Fnode\u002F2594\" data-entity-type=\"node\" data-entity-uuid=\"ca6019b0-3296-433d-aab9-d7a9949da203\" data-entity-substitution=\"canonical\" title=\"Qualité des données : enjeux et bonnes pratiques du Data Quality Management\">enjeux du secteur\u003C\u002Fa>.\u003C\u002Fp>\u003Cp>Ce Cas d’Or vient reconnaître la pertinence de cette approche, où l’innovation devient un levier concret d’amélioration de l’expérience client dans le retail luxe.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>\u003Cp>*Micropole a rejoint le groupe Talan en octobre 2024. \u003C\u002Fp>","default",{"element":153,"link":154},"block-header-contact",{"title":155,"href":156},"Contact us","\u002Fglobal\u002Fen\u002Fcontact-us-global",{"footer_top":158},{"footer_global":159,"olivero_footerblock":187},{"element":160,"links":161,"logo":172,"subtitle":185,"title":186},"block-content-footer",[162,166,170],{"title":163,"options":164,"content":165},"Culture and values",[],"\u002Fglobal\u002Fen\u002Fjoin-us\u002Fculture-and-values",{"title":167,"options":168,"content":169},"Your 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