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 ","2861","\u002Ffrance\u002Ffr\u002Flengagement-ne-se-decrete-pas-il-se-construit",{"element":352,"typeTargetId":353,"typeEntity":496},{"element":355,"href":356,"type":357,"content":358},{"element":275,"appointmentDateOld":498,"image":499,"onSiteOnline":177,"place":508,"title":509,"type":291,"nid":510,"href":511,"lang":9,"domain":52,"appointmentDate":512},"2026-03-19T12:00:00",{"element":278,"mediaImage":500,"type":140},{"element":130,"content":501},{"srcset":502,"sizes":503,"url":506,"alt":507,"width":287,"height":393},"https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fmax_325x325\u002Fpublic\u002F2025-01\u002Fjardintest.webp?itok=C6gVj_53 325w, https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fmax_650x650\u002Fpublic\u002F2025-01\u002Fjardintest.webp?itok=N2yjboaW 650w, https:\u002F\u002Fstatic.talan.com\u002Fs3fs-public\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002F2025-01\u002Fjardintest.webp?itok=UFRxrcdm 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0\">\u003C\u002Fiframe>","Passons à l'action ensemble ","form","2025-04-10T10:05:07","6","1586",[523,526,537,540,560,563,566],{"element":182,"hideSeparator":177,"type":183,"wysiwyg":524},[525],"\u003Ch2>L'expertise de Talan fait la différence.\u003C\u002Fh2>\u003Cp>\u003Cstrong>Ce que vous devez retenir de cette transformation ? \u003C\u002Fstrong>Pour améliorer la satisfaction clients de cet acteur du transport aérien, Talan a combiné expertise sectorielle, maîtrise des technologies GenAI de pointe et méthodologies agiles. Cela a transformé le processus de traitement des réclamations, en avantage compétitif stratégique avec des résultats concrets et mesurables. \u003C\u002Fp>",{"element":527,"type":528,"orientationsItems":529},"pg-footer-orientation","footer_orientation",[530],{"element":531,"cta":532,"surtitle":534,"title-255":535,"type":536},"pg-footer-orientation-item",{"title":97,"href":533},"#form","Contactez nos experts","Que vous soyez un acteur du transport ou simplement à la recherche d’une meilleure gestion de la relation client","footer_orientation_item",{"element":182,"hideSeparator":177,"type":183,"wysiwyg":538},[539],"\u003Cp>Dans un marché aérien mondial ultra-compétitif et en constante évolution, les compagnies font face à une double contrainte : optimiser drastiquement leurs coûts opérationnels tout en \u003Ca href=\"https:\u002F\u002Fwww.talan.com\u002Fglobal\u002Ffr\u002Fexpertises\u002Fconseil\u002Freinventer-lexperience-client-avec-talan\">améliorant l'expérience client\u003C\u002Fa>. Notre client, acteur majeur du transport aérien, était confronté à cette équation complexe.\u003C\u002Fp>\u003Ch4>Le secteur aérien doit aujourd'hui composer avec :\u003C\u002Fh4>\u003Cul>\u003Cli data-list-item-id=\"e310b0f3e146fab5f85adac3dca21ef2d\">Une pression concurrentielle et tarifaire sans précédent\u003C\u002Fli>\u003Cli data-list-item-id=\"e4852d2ba830c464572419af5ac46047e\">Des attentes clients toujours plus élevées en matière de réactivité et de personnalisation\u003C\u002Fli>\u003Cli data-list-item-id=\"eb1997c27eef9a009907f1927f970751b\">Des contraintes réglementaires strictes concernant les indemnisations\u003C\u002Fli>\u003Cli data-list-item-id=\"ef546daf89fcd0c4ff0f1846d633234fd\">Un volume de données massif et sous-exploité\u003C\u002Fli>\u003Cli data-list-item-id=\"ebb243758893be296160067d5729cbc42\">Une nécessité d'optimisation continue des processus opérationnels\u003C\u002Fli>\u003C\u002Ful>\u003Ch4>Les défis de cet acteur dans la gestion de ses réclamations clients :\u003C\u002Fh4>\u003Cul>\u003Cli data-list-item-id=\"e6817909a4bb451ce169c29748b392055\">\u003Cspan data-teams=\"true\">\u003Cstrong>Volume important :\u003C\u002Fstrong> Des milliers de réclamations quotidiennes à traiter manuellement, engendrant des délais de réponse excessifs\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list-item-id=\"ec862ffcc2aedc1c25be6275967d9c61d\">\u003Cspan data-teams=\"true\">\u003Cstrong>Diversité linguistique :\u003C\u002Fstrong> Nécessité de traiter des réclamations en plusieurs langues\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list-item-id=\"ef9044fca9d5787210c0ad406ca2f5043\">\u003Cspan data-teams=\"true\">\u003Cstrong>Canaux multiples :\u003C\u002Fstrong> Réclamations provenant de sources diverses et distinctes (téléphone, email, chat, réseaux sociaux)\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list-item-id=\"ef4f1f7ca2339480d198cfb7a115fda08\">\u003Cspan data-teams=\"true\">\u003Cstrong>Coûts opérationnels élevés :\u003C\u002Fstrong> Nombre important de ressources mobilisées sur des tâches à faible valeur ajoutée\u003C\u002Fspan>\u003C\u002Fli>\u003Cli data-list-item-id=\"ee43c1a2618148f96ab060c8f37628699\">\u003Cspan data-teams=\"true\">\u003Cstrong>Amélioration de la satisfaction :\u003C\u002Fstrong> pour contrer l'impact négatif des délais de traitement sur la fidélisation\u003C\u002Fspan>\u003C\u002Fli>\u003C\u002Ful>",{"element":541,"type":542,"majorProofs":543,"minorProofs":549},"pg-proof","proof",[544],{"element":545,"text-200":546,"title-255":547,"type":548},"pg-proof-major-item","La mise en place de l'IA générative dans la gestion de la réclamation clients a permis d'accéder à plus de 10 millions d'euros d'économie.","L'impact positif de Talan : ","proof_major_item",[550,556],{"element":551,"title-255":552,"type":553,"wysiwyg":554},"pg-proof-minor-item","D’impacts opérationnels mesurés...","proof_minor_item",[555],"\u003Cp>\u003Cstrong>REDUCTION DES COUTS OPERATIONNELS\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>- Diminution de 65% du temps de traitement par réclamation\u003C\u002Fli>\u003C\u002Ful>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>AMELIORATION DE L'EXPERIENCE CLIENT\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>- Réduction de 75% du délai de réponse initial\u003C\u002Fli>\u003Cli>- Augmentation de 23% du taux de résolution au premier contact\u003C\u002Fli>\u003C\u002Ful>\u003Cp> \u003C\u002Fp>\u003Cp>\u003Cstrong>EXPLOITATION OPTIMISEE DES DONNEES\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>- Identification de 12 tendances récurrentes dans les réclamations\u003C\u002Fli>\u003Cli>- Mise en place de 8 mesures préventives ciblées\u003C\u002Fli>\u003C\u002Ful>",{"element":551,"title-255":557,"type":553,"wysiwyg":558},"…au service des enjeux stratégiques",[559],"\u003Cul>\u003Cli>- AGILITE OPERATIONNELLE ACCRUE : Capacité à absorber les pics d'activité sans dégradation de service\u003C\u002Fli>\u003C\u002Ful>\u003Cp> \u003C\u002Fp>\u003Cul>\u003Cli>- CONNAISSANCE CLIENT APPROFONDIE : Analyse fine des irritants pour une amélioration continue des services\u003C\u002Fli>\u003C\u002Ful>\u003Cp> \u003C\u002Fp>\u003Cul>\u003Cli>- HYPER PERSONNALISATION DU SERVICE CLIENT : dans chaque réclamation, la réponse et le service sont personnalisés\u003C\u002Fli>\u003C\u002Ful>",{"element":182,"hideSeparator":177,"type":183,"wysiwyg":561},[562],"\u003Ch4>Notre approche\u003C\u002Fh4>\u003Cp>Face à ces défis, Talan a conçu et déployé une solution de pointe basée sur une approche méthodologique ciblée, croisée avec\u003Ca href=\"https:\u002F\u002Fwww.talan.com\u002Fglobal\u002Ffr\u002Fexpertises\u002Ftechnologies\u002Fmaximiser-votre-potentiel-avec-lia-generative\"> l'intelligence artificielle générative\u003C\u002Fa> et le traitement du langage naturel (NLP) :\u003C\u002Fp>\u003Ctable class=\"table\">\u003Ctbody>\u003Ctr>\u003Ctd>\u003Cp>\u003Cstrong>UNE APPROCHE METHODOLOGIQUE DISRUPTIVE POUR LA RELATION CLIENT\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli data-list-item-id=\"e7c2d652cdd12865d90c77abfdb826fcf\">Organisation d'un hackathon GenAI comme catalyseur d'innovation pour identifier le cas d'usage prioritaire\u003C\u002Fli>\u003Cli data-list-item-id=\"ec1d2c2c7ced4d49bfc94c2648f67c648\">Développement itératif avec cycles courts d'amélioration continue\u003C\u002Fli>\u003Cli data-list-item-id=\"e6eadbfc96cffb3a5ffc44d2a677c7c1c\">Co-construction avec les équipes métier pour garantir l'adoption et la pertinence\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\u003Ctd>\u003Cp>\u003Cstrong>UNE ARCHITECTURE TECHNOLOGIQUE AVANCEE POUR PROFITER PLEINEMENT DES BENEFICES DE LA SOLUTION\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli data-list-item-id=\"ef30a095da06448ad17b244c69ac73b53\">Modèle d'IA adapté pour comprendre et catégoriser automatiquement les réclamations\u003C\u002Fli>\u003Cli data-list-item-id=\"ea53bca9a01a56bcf840e54a3498ce480\">Interface omnicanale centralisant la gestion des réclamations, quelle que soit leur provenance\u003C\u002Fli>\u003Cli data-list-item-id=\"ed5e0b4000b39398b93da6b9ab1d9efd3\">Intégration transparente avec les systèmes existants pour un accès fluide aux données\u003C\u002Fli>\u003Cli data-list-item-id=\"ee0bd921a29c636d646ebbeb37e44064f\">Dashboard de pilotage offrant une visibilité temps réel sur les performances\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>",{"element":515,"embedExternalForm":564,"title-255":565,"type":518,"anchor":518},"\u003Ciframe src=\"https:\u002F\u002Fgo.talan.com\u002Fl\u002F688263\u002F2025-04-14\u002F2dgzq2\" width=\"100%\" height=\"700\" type=\"text\u002Fhtml\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\">\u003C\u002Fiframe>","Améliorons votre relation client 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