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Découvrez dans ce retour d’expérience les bonnes pratiques à retenir pour communiquer en interne comme en externe, efficacement et en toute transparence. \u003C\u002Fp>\u003Ch5>Comment faire adhérer ses collaborateurs à la transformation digitale ? \u003C\u002Fh5>\u003Cp>Notre client évoluait dans un\u003Cstrong> contexte social complexe et de transformation digitale\u003C\u002Fstrong>. Celui-ci souhaitait\u003Cstrong> faire adhérer ses collaborateurs, mais aussi ses clients\u003C\u002Fstrong>, à cette transformation : les rassurer et être auprès d’eux, tout en mettant en place de nouveaux outils et usages.\u003C\u002Fp>\u003Cp>L’intervention de Talan Consulting devait s'inscrire dans une logique de transparence et \u003Cstrong>apporter du sens aux changements\u003C\u002Fstrong> que les collaborateurs vivaient, afin de rassembler les conditions de réussite de cette transition. Pour y parvenir, les \u003Cstrong>collaborateurs et les clients ont été placés au centre de la construction du plan d’accompagnement\u003C\u002Fstrong> de mise en place de nouveaux outils et de nouveaux usages. \u003C\u002Fp>\u003Ch5>Comment  instaurer une communication transparente dans ce contexte ? \u003C\u002Fh5>\u003Col role=\"list\">\u003Cli aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font data-leveltext=\"%1.\" data-listid=\"3\" role=\"listitem\">\u003Ch6>Créer et mettre en place un plan de communication interne efficace  \u003C\u002Fh6>\u003C\u002Fli>\u003C\u002Fol>\u003Cp>\u003Cstrong>Objectif  :\u003C\u002Fstrong> clarifier et partager les différents aspects de la transformation avec les collaborateurs. \u003C\u002Fp>\u003Cp>\u003Cstrong>Démarche  :\u003C\u002Fstrong> capitaliser sur l’intelligence collective pour élaborer un plan de communication interne avec l’ensemble des services concernés.  \u003C\u002Fp>\u003Cul>\u003Cli paraeid=\"{0fa81a21-f53f-4ae2-b2e4-5376cf5ff43d}{149}\" paraid=\"1902717305\">Nous sommes partis des \u003Cstrong>impacts de la transformation\u003C\u002Fstrong> pour arriver aux différents \u003Cstrong>besoins en termes d’accompagnement\u003C\u002Fstrong>, de communication et de formation.  \u003C\u002Fli>\u003Cli paraeid=\"{0fa81a21-f53f-4ae2-b2e4-5376cf5ff43d}{149}\" paraid=\"1902717305\">Les services contribuaient au plan d’accompagnement des autres, puis chacun finalisait sa propre histoire.  \u003C\u002Fli>\u003Cli paraeid=\"{0fa81a21-f53f-4ae2-b2e4-5376cf5ff43d}{149}\" paraid=\"1902717305\">Nous avons diffusé un planning de communications sur trois mois qui était mis à jour avec les résultats de ces ateliers.  \u003C\u002Fli>\u003Cli paraeid=\"{0fa81a21-f53f-4ae2-b2e4-5376cf5ff43d}{149}\" paraid=\"1902717305\">Chaque semaine une présentation de l’avancée des projets était organisée pour tous les collaborateurs qui pouvaient poser leurs questions.  \u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Résultats  :  \u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>La mise en place d’une communication transparente nous a permis dans ce contexte compliqué d’instaurer un lien de confiance et de désamorcer les craintes liées au changement. 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